Red Bull | ABM Jobs
Energy drinks, sports marketing, media | Minneapolis, MN, US, Portsmouth, NH, US
Trade marketing and key account work for a famously intense private CPG brand. Competitive CPG comp, brand resume polish, culture you'll either love or leave.
How Red Bull Approaches ABM
Red Bull is a CPG brand that runs a uniquely heavy B2B sales and account-management motion against retailers, distributors, on-premise accounts (bars, clubs, restaurants), and corporate event clients. ABM here means key account management for the largest grocery, convenience, and foodservice customers, plus a parallel motion against media buyers and sponsors. The brand's events arm (Red Bull Air Race, Cliff Diving, music and gaming properties) also creates B2B sponsorship opportunities that get sold account-by-account. ABM at Red Bull is rarely titled 'ABM' though; expect titles like Key Account Manager, Trade Marketing, Field Marketing, or Customer Marketing.
Open Positions (2)
| Title | Location | Salary Range | Seniority |
|---|---|---|---|
| Field Marketing Specialist | Minneapolis, MN, US | $65K - $85K | Entry |
| Specialist, Field Marketing | Portsmouth, NH, US | $65K - $85K | Entry |
What These 2 Openings Signal
Marketing openings at Red Bull tied to ABM patterns usually reflect trade marketing or key account expansion. The energy drink category is fiercely competitive (Monster, Celsius, Alani Nu, the prime energy boom) and Red Bull has been defending share with heavy trade investment. Roles tied to specific retailers or channels are common.
If You're Considering Red Bull
Red Bull's culture is distinct: privately held, brand-obsessed, opinionated, fast-paced in the marketing org, and famously demanding. Comp is competitive with CPG peers but not at tech levels. The brand experience on a resume travels well in CPG and entertainment. The internal culture is intense and not for everyone. If you love consumer brands and high-energy marketing, you'll know within three months whether it fits.
Frequently Asked Questions
What's distinctive about ABM at Red Bull?
Trade marketing and key account work for a famously intense private CPG brand. Competitive CPG comp, brand resume polish, culture you'll either love or leave.
What's the salary range for ABM roles at Red Bull?
Salary ranges depend on seniority and location. See the open positions table above for any disclosed ranges. ABM roles in major US metros typically land between $95K and $180K base, with senior and director-level roles reaching $200K+ at companies that pay at market.
Where are Red Bull's ABM jobs based?
Open ABM roles are based in Minneapolis, MN, US, Portsmouth, NH, US. Check each posting for remote, hybrid, or onsite requirements.
How do I apply to Red Bull's ABM openings?
Each row in the open positions table links to the original posting. Apply through Red Bull's career site or the original source listed.