Tool Category

ABM Platforms

Full-stack ABM platforms that combine account identification, intent data, advertising, and orchestration. These are the core platforms ABM teams build their programs around.

6sense

★★★★☆ 4.2/5 | 6 job mentions

AI-powered ABM platform for intent data and predictive analytics

Best for: Enterprise B2B companies with complex sales cycles and dedicated ABM teams

Pricing: Enterprise pricing, typically $60K-$120K/year

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Demandbase

★★★★☆ 4.1/5 | 4 job mentions

All-in-one ABM platform combining advertising, intent, and sales intelligence

Best for: Mid-market to enterprise companies running multi-channel ABM programs

Pricing: Enterprise pricing, typically $50K-$100K/year

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Terminus

★★★★☆ 3.9/5 | 1 job mentions

Multi-channel ABM platform with strong advertising capabilities

Best for: Mid-market B2B companies starting their ABM journey

Pricing: Starting at $30K/year for core platform

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RollWorks

★★★★☆ 3.8/5 | 1 job mentions

Account-based platform from NextRoll, focused on advertising and ABM

Best for: SMB and mid-market teams that want ABM advertising without enterprise pricing

Pricing: Starting at $12K/year, more accessible than enterprise ABM platforms

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Triblio

★★★★☆ 3.7/5

The ABM platform now sold as Foundry Intent after the 2022 IDG/Foundry acquisition

Best for: B2B teams that already buy IDG/Foundry media and want intent data plus light web personalization bundled into one annual contract.

Pricing: List pricing was never published. Practitioner reports put Triblio annual contracts at roughly $25K to $50K for the standalone platform, with bundled Foundry Intent + media deals typically landing in the $50K to $90K range depending on intent topics, audience size, and ad spend commitments.

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Madison Logic

★★★★☆ 3.8/5

ABM platform focused on content syndication and intent-based advertising

Best for: Enterprise teams focused on content syndication and lead generation

Pricing: Enterprise pricing, typically $40K-$80K/year

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Quick Comparison

ToolRatingStarting PriceBest For
6sense4.2/5Enterprise pricingEnterprise B2B companies with complex sales cycles and dedicated ABM teams...
Demandbase4.1/5Enterprise pricingMid-market to enterprise companies running multi-channel ABM programs...
Terminus3.9/5Starting at $30K/year for core platformMid-market B2B companies starting their ABM journey...
RollWorks3.8/5Starting at $12K/yearSMB and mid-market teams that want ABM advertising without enterprise pricing...
Triblio3.7/5List pricing was never published. Practitioner reports put Triblio annual contracts at roughly $25K to $50K for the standalone platformB2B teams that already buy IDG/Foundry media and want intent data plus light web...
Madison Logic3.8/5Enterprise pricingEnterprise teams focused on content syndication and lead generation...