TikTok | ABM Jobs
Social media, short-form video, advertising platform | Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Los Angeles, CA, US, Toronto, Ontario, Canada
Aggressive B2B ad sales motion against brands and agencies. High comp, demanding pace, real regulatory risk in the US, and interesting ad tech work for those who can ignore the noise.
How TikTok Approaches ABM
TikTok's B2B motion is its ads business, and that business runs aggressive ABM against brand advertisers and the agency holding companies that buy on their behalf. The target list is finite and famous: every CPG brand, every retailer, every entertainment studio, every gaming publisher, every DTC darling, plus the WPP/Publicis/Omnicom/IPG/Dentsu agency networks that mediate a huge chunk of spend. ABM at TikTok looks like custom creative briefs for named brands, executive events, hosted summits at Cannes and CES, and joint planning sessions with agency partners. Vertical industry teams (CPG, retail, gaming, entertainment, financial services) each run named-account motions of their own.
Open Positions (3)
| Title | Location | Salary Range | Seniority |
|---|---|---|---|
| Account Based Marketing Manager, Scaled Agency Marketing, GBM | Los Angeles, CA, US | $102K - $198K | Mid |
| Integrated Marketing Manager, NA GBM | Toronto, Ontario, Canada | Not disclosed | Mid |
| TikTok Shop - Integrated Marketing Lead | Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia | Not disclosed | Senior |
What These 3 Openings Signal
ABM openings at TikTok have been shaped by two opposing forces: aggressive scaling against Meta and Google for ad share, and ongoing regulatory pressure in the US that creates real uncertainty about the business. Recent hiring has emphasized verticals where TikTok is gaining share (entertainment, gaming, CPG) and regions outside the US (Europe, APAC, LATAM). A role tied to a non-US market is generally a safer bet than a US-only role given the regulatory backdrop.
If You're Considering TikTok
Comp is competitive with Meta and Google for similar levels, sometimes higher in cash-equivalent given the private-company stock dynamics. Pace is fast, expectations are high, and the regulatory situation in the US adds real career-planning risk. The culture is more demanding and less polished than Meta or Google, with a heavier expectation of being in office and on calls across time zones (parent company is in Beijing). If you can stomach the geopolitical noise, the work is some of the most interesting in ad tech right now.
Frequently Asked Questions
What's distinctive about ABM at TikTok?
Aggressive B2B ad sales motion against brands and agencies. High comp, demanding pace, real regulatory risk in the US, and interesting ad tech work for those who can ignore the noise.
What's the salary range for ABM roles at TikTok?
Salary ranges depend on seniority and location. See the open positions table above for any disclosed ranges. ABM roles in major US metros typically land between $95K and $180K base, with senior and director-level roles reaching $200K+ at companies that pay at market.
Where are TikTok's ABM jobs based?
Open ABM roles are based in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, Los Angeles, CA, US, Toronto, Ontario, Canada. Check each posting for remote, hybrid, or onsite requirements.
How do I apply to TikTok's ABM openings?
Each row in the open positions table links to the original posting. Apply through TikTok's career site or the original source listed.