ABM Platforms
RollWorks Review
Account-based platform from NextRoll, focused on advertising and ABM
★★★★☆ 3.8/5 (156 reviews)
Overview
RollWorks is the B2B division of NextRoll (formerly AdRoll). It offers account-based advertising, intent data, and account scoring. Best known for accessible pricing and strong ad capabilities.
3.8/5
Rating
2018 (B2B spinoff)
Founded
N/A
Job Mentions
Best For
SMB and mid-market teams that want ABM advertising without enterprise pricing
Pricing
Starting at $12K/year, more accessible than enterprise ABM platforms
Strengths
- Most accessible pricing in the ABM platform category
- Strong display and social advertising
- Quick implementation (weeks, not months)
- Good for teams just starting ABM
- Solid account scoring and prioritization
Weaknesses
- Less sophisticated intent data than 6sense
- Limited personalization capabilities
- Smaller ecosystem of integrations
- Ad-centric, less full-funnel than competitors
- Reporting is basic compared to enterprise platforms
Alternatives
Comparisons
Frequently Asked Questions
How much does RollWorks cost?
Starting at $12K/year, more accessible than enterprise ABM platforms
What are the best alternatives to RollWorks?
The top alternatives are 6sense, Demandbase, Terminus. Each has different strengths depending on your team size, budget, and ABM maturity.
Is RollWorks good for ABM?
SMB and mid-market teams that want ABM advertising without enterprise pricing