Marketing Automation
Marketo Review
Enterprise marketing automation from Adobe
★★★★☆ 4.0/5 (876 reviews) | 31 mentions in ABM job postings
Overview
Marketo Engage (now part of Adobe) is the marketing automation platform of choice for many enterprise ABM teams. It offers advanced lead scoring, nurturing, campaign orchestration, and deep integration with Salesforce.
4.0/5
Rating
2006
Founded
31
Job Mentions
Best For
Enterprise B2B companies with complex multi-touch campaigns and Salesforce
Pricing
Starting at $895/mo, enterprise pricing for advanced features
Strengths
- Deep Salesforce integration
- Advanced lead and account scoring
- Sophisticated campaign orchestration
- Strong ABM platform integrations (6sense, Demandbase)
- Battle-tested at enterprise scale
Weaknesses
- Steep learning curve
- Dated UI compared to HubSpot
- Expensive for smaller teams
- Requires Marketo-certified admin
- Landing page builder is limited
Alternatives
Comparisons
Frequently Asked Questions
How much does Marketo cost?
Starting at $895/mo, enterprise pricing for advanced features
What are the best alternatives to Marketo?
The top alternatives are HubSpot, Pardot, Eloqua. Each has different strengths depending on your team size, budget, and ABM maturity.
Is Marketo good for ABM?
Enterprise B2B companies with complex multi-touch campaigns and Salesforce