Intent Data
G2 Buyer Intent Review
Intent signals from the world's largest B2B software marketplace
★★★★☆ 4.1/5 (178 reviews) | 1 mentions in ABM job postings
Overview
G2 Buyer Intent captures signals from G2.com, where millions of B2B buyers research and compare software. When a target account views your G2 profile or category, G2 sends real-time intent signals.
4.1/5
Rating
2012 (G2 overall)
Founded
1
Job Mentions
Best For
Software companies listed on G2 that want to identify active buyers
Pricing
Bundled with G2 Marketing Solutions, starting at $15K/year
Strengths
- High-intent signals (active buyers comparing software)
- Real-time notifications when accounts visit your profile
- Category-level intent (accounts researching your market)
- Strong Salesforce and HubSpot integrations
- Trusted by buyers (70M+ annual visitors)
Weaknesses
- Only captures G2 traffic, not broader web
- Limited to software buyers (not all B2B)
- Requires active G2 profile and reviews
- Signal volume depends on your category size
- Premium pricing for best features
Alternatives
Comparisons
Frequently Asked Questions
How much does G2 Buyer Intent cost?
Bundled with G2 Marketing Solutions, starting at $15K/year
What are the best alternatives to G2 Buyer Intent?
The top alternatives are Bombora, TrustRadius Intent, ZoomInfo Intent. Each has different strengths depending on your team size, budget, and ABM maturity.
Is G2 Buyer Intent good for ABM?
Software companies listed on G2 that want to identify active buyers