Marketing Automation
Marketing automation platforms that serve as the execution layer for ABM campaigns. They handle email, lead scoring, nurturing, and campaign orchestration.
HubSpot
★★★★★ 4.4/5 | 41 job mentions
All-in-one CRM, marketing, and sales platform
Best for: Mid-market companies that want ABM capabilities within an all-in-one platform
Pricing: Free CRM, Marketing Hub Enterprise at $3,600/mo for ABM features
Read full review →Marketo
★★★★☆ 4.0/5 | 31 job mentions
Enterprise marketing automation from Adobe
Best for: Enterprise B2B companies with complex multi-touch campaigns and Salesforce
Pricing: Starting at $895/mo, enterprise pricing for advanced features
Read full review →Pardot (Account Engagement)
★★★★☆ 3.8/5
Salesforce-native marketing automation for B2B
Best for: Salesforce-centric organizations that want marketing automation in their existing ecosystem
Pricing: Starting at $1,250/mo, bundled with Salesforce
Read full review →Quick Comparison
| Tool | Rating | Starting Price | Best For |
|---|---|---|---|
| HubSpot | 4.4/5 | Free CRM | Mid-market companies that want ABM capabilities within an all-in-one platform... |
| Marketo | 4.0/5 | Starting at $895/mo | Enterprise B2B companies with complex multi-touch campaigns and Salesforce... |
| Pardot (Account Engagement) | 3.8/5 | Starting at $1 | Salesforce-centric organizations that want marketing automation in their existin... |