Best Intent Data Providers for 2026
Intent data tells you which accounts are actively researching your category. It is the fuel that makes ABM targeting work. Here are the best intent data providers for ABM teams in 2026.
Quick Comparison
| Tool | Rating | Starting Price |
|---|---|---|
| Bombora | 4.0/5 | Starting at $25K/year |
| G2 Buyer Intent | 4.1/5 | Bundled with G2 Marketing Solutions |
| TrustRadius Intent | 3.8/5 | Bundled with TrustRadius for Vendors |
| ZoomInfo Intent | 3.7/5 | Bundled with ZoomInfo plans |
#1 Bombora
★★★★☆ 4.0/5 (223 reviews)
B2B intent data cooperative powering account-based marketing
Pricing: Starting at $25K/year, enterprise tiers available
Best for: Any B2B company that wants to know which accounts are actively researching their category
Top strengths: Largest B2B intent data cooperative (5,000+ sites), Powers intent data for 6sense, Salesforce, and others, Proprietary Company Surge scoring
Watch out for: Intent signals can be noisy, Cooperative model means competitors see similar data
Read Full Review →#2 G2 Buyer Intent
★★★★☆ 4.1/5 (178 reviews) | 1 job mentions
Intent signals from the world's largest B2B software marketplace
Pricing: Bundled with G2 Marketing Solutions, starting at $15K/year
Best for: Software companies listed on G2 that want to identify active buyers
Top strengths: High-intent signals (active buyers comparing software), Real-time notifications when accounts visit your profile, Category-level intent (accounts researching your market)
Watch out for: Only captures G2 traffic, not broader web, Limited to software buyers (not all B2B)
Read Full Review →#3 TrustRadius Intent
★★★★☆ 3.8/5 (112 reviews)
Downstream intent data from verified B2B buyers
Pricing: Bundled with TrustRadius for Vendors, starting at $10K/year
Best for: Software companies that want deep-funnel intent signals from verified buyers
Top strengths: Downstream intent (comparison, pricing, shortlist signals), Verified reviews add credibility, Lower price point than G2 and Bombora
Watch out for: Smaller traffic base than G2, Less category coverage
Read Full Review →#4 ZoomInfo Intent
★★★★☆ 3.7/5 (145 reviews) | 4 job mentions
Intent data integrated into the ZoomInfo sales intelligence platform
Pricing: Bundled with ZoomInfo plans, $15K-$40K/year range
Best for: Teams already using ZoomInfo that want intent data without a separate vendor
Top strengths: Integrated with ZoomInfo's massive contact database, Easy to activate (contacts already available), Combines intent with technographics and firmographics
Watch out for: Intent data quality trails Bombora and G2, Bundled pricing makes it hard to evaluate standalone
Read Full Review →