Salary Data Methodology
How we collect, clean, and present ABM compensation data.
Data Collection
The ABM Pulse tracks 342 ABM-related job postings. Of those, 225 (65.8%) include disclosed salary ranges. We source data from:
- Public job boards (LinkedIn, Indeed, Glassdoor, BuiltIn)
- Company career pages
- State pay transparency filings (CO, NY, CA, WA)
Inclusion Criteria
A role is included if it meets any of these criteria:
- Title includes "ABM," "account-based," "demand generation," or "field marketing"
- Job description references ABM platforms (6sense, Demandbase, Terminus, etc.)
- Role is explicitly within an ABM or demand gen team
Seniority Classification
Seniority is determined by title keywords and years-of-experience requirements:
- Entry: Coordinator, Associate, Specialist (0-2 years)
- Mid: Manager (3-5 years)
- Senior: Senior Manager, Lead (5-8 years)
- Director: Director, Head of (8-12 years)
- VP: Vice President, SVP (12+ years)
Metro Classification
Roles are assigned to metro areas based on the listed location. "Remote" roles are classified separately. Roles listing a state but not a specific city are grouped under the nearest major metro when possible, or excluded from metro analysis.
Statistical Methods
- Median: The middle value. Less sensitive to outliers than mean.
- Average range: Mean of minimum base and mean of maximum base across all roles in a category.
- Sample sizes: Always disclosed. Interpret small samples (n < 10) with caution.
Limitations
- Only 66% of postings disclose salary. Disclosed-pay roles may skew toward states with transparency laws.
- Posted ranges may differ from actual offers.
- Our dataset represents a snapshot, not a census. Treat numbers as directional.
Frequently Asked Questions
Where does the salary data come from?
We collect compensation data from public job postings on major job boards and company career pages. We focus on roles that explicitly list ABM, demand generation, or field marketing in the title or description.
How often is the data updated?
The dataset is refreshed weekly. Historical trends are tracked month-over-month.
Why do some roles show very high or very low salaries?
Outliers exist. Some postings include commission or OTE in the range. We report the numbers as listed and flag known outliers in the top-paying roles section.
Do you include equity and bonus?
Base salary only. Equity, bonus, and OTE are tracked separately when disclosed but not included in the headline numbers.