Willow Bridge Property Company | ABM Jobs
Multifamily property management | Charlotte, NC, US, Kansas City, MO, US
Large third-party multifamily manager, recently rebranded. B2B owner marketing is closest to ABM. Base-and-bonus comp, Dallas HQ, real estate industry context.
How Willow Bridge Property Company Approaches ABM
Willow Bridge (formerly Lincoln Property Company's residential arm, rebranded in 2023) is one of the largest third-party multifamily property managers in the US, with a portfolio in the 200,000-unit range across most major markets. The B2B side of the business markets to multifamily owners and institutional investors who outsource property management, plus capital partners on the development and value-add side. ABM-flavored work targets owner-operators, REITs, and institutional capital, with capabilities decks, custom proposals, and relationship-driven sales cycles measured in months to years. The resident-facing leasing marketing is high-volume performance work, separate from the B2B motion.
Open Positions (2)
| Title | Location | Salary Range | Seniority |
|---|---|---|---|
| Regional Marketing Director | Kansas City, MO, US | Not disclosed | Director |
| Senior Regional Marketing Director | Charlotte, NC, US | Not disclosed | Director |
What These 2 Openings Signal
Marketing roles at Willow Bridge should be read for which side they touch: B2B owner-and-investor marketing (closest to ABM patterns), resident marketing (leasing operations), or corporate brand. The rebrand from Lincoln Property Company in 2023 created internal positioning work that has driven some marketing investment. Hiring patterns also reflect multifamily macro: leasing demand softer in supply-heavy markets, capital partner pursuit active in some segments.
If You're Considering Willow Bridge Property Company
Dallas, Texas headquarters. Private property management firm, partner-owned. Comp is base-and-bonus weighted, competitive for property management marketing but below tech. Career path runs into senior marketing roles inside multifamily, or laterals to property tech vendors. Good seat for someone who wants real estate experience inside one of the larger third-party managers, less attractive if you want product or SaaS-style marketing.
Frequently Asked Questions
What's distinctive about ABM at Willow Bridge Property Company?
Large third-party multifamily manager, recently rebranded. B2B owner marketing is closest to ABM. Base-and-bonus comp, Dallas HQ, real estate industry context.
What's the salary range for ABM roles at Willow Bridge Property Company?
Salary ranges depend on seniority and location. See the open positions table above for any disclosed ranges. ABM roles in major US metros typically land between $95K and $180K base, with senior and director-level roles reaching $200K+ at companies that pay at market.
Where are Willow Bridge Property Company's ABM jobs based?
Open ABM roles are based in Charlotte, NC, US, Kansas City, MO, US. Check each posting for remote, hybrid, or onsite requirements.
How do I apply to Willow Bridge Property Company's ABM openings?
Each row in the open positions table links to the original posting. Apply through Willow Bridge Property Company's career site or the original source listed.