How Radio One Approaches ABM

Urban One (rebranded from Radio One) is the largest Black-owned media company in the US, with a portfolio spanning radio, cable TV (TV One), digital (iOne), and gaming (MGM National Harbor partnership history; the casino chapter is its own thread). The B2B motion is ad sales. ABM at Urban One targets brand advertisers and agencies, especially those building multicultural marketing programs aimed at Black audiences. The motion is industry-vertical (CPG, auto, financial services, healthcare, government) and agency-relationship driven. Marketing supports a sales org that operates in a media-buying world where audience deck, custom integrations, and live event sponsorships matter.

Open Positions (2)

Title Location Salary Range Seniority
R1 Integrated Marketing Specialist Indianapolis, IN, US $120K - $150K Entry
U1 Digital Campaign Manager Atlanta, GA, US $45K - $50K Mid

What These 2 Openings Signal

Marketing and sales support openings at Urban One usually reflect either a vertical advertiser push or a platform initiative (digital, podcast, programmatic). The broader media industry has been pressured by ad-spend softness and the shift from linear to digital, and Urban One's role as a multicultural specialist makes it a meaningful but distinct part of agency buys. Roles tied to digital growth or specific advertiser categories are the most signal-rich.

If You're Considering Radio One

Silver Spring, Maryland headquarters. Publicly traded but tightly held. Comp in media sales support and marketing is generally below tech, with bonus participation tied to revenue. Pace is media-moderate. The cultural mission is real and central to the company. Good seat for someone who wants media industry experience with a clear positioning, less ideal if you want SaaS-style upside.

Frequently Asked Questions

What's distinctive about ABM at Radio One?

Largest Black-owned US media company. Ad sales ABM aimed at multicultural agency buys. Modest comp, cultural mission, media industry pace.

What's the salary range for ABM roles at Radio One?

Salary ranges depend on seniority and location. See the open positions table above for any disclosed ranges. ABM roles in major US metros typically land between $95K and $180K base, with senior and director-level roles reaching $200K+ at companies that pay at market.

Where are Radio One's ABM jobs based?

Open ABM roles are based in Atlanta, GA, US, Indianapolis, IN, US. Check each posting for remote, hybrid, or onsite requirements.

How do I apply to Radio One's ABM openings?

Each row in the open positions table links to the original posting. Apply through Radio One's career site or the original source listed.

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